Студентам кафедры иностранных языков и послевузовского образования

О кафедре | Сотрудники | Студентам | Магистрантам | Аспирантам

 I. Перечень спецкурсов на английском языке.

 
Country Study.
Basics of Economics.
Business Correspondence.
Contracts.
Negotiations. Presentations.
Finance.
Advertising and Marketing.
Strategic Management.
Business Law.
Basics of Translation.
 
II.
Cпецкурс 1. Basics of Economics
The law of demand.
The market economy, the mixed economy, the planned economy.
Consumer choices. Costs and supply.
Market structure and competition.
The labour market, supply of labour.
Surplus. Price discrimination.
Factors of production.
Welfare economics. Government revenue and spending.
Wealth, income and equality. Poverty.
Fiscal policy and monetary policy.
The money market and interest rates.
Inflation and unemployment.
Economic growth and the business cycle.
Exchange rate mechanisms.
International trade. Free trade.
The Russian economy in the 19th century.
Contemporary Russia: the fall and rise of the market economy.
Russia’s foreign trade.
 
Спецкурс 2. Country Study
Geography and climate in the UK
Political set-up of the UK
The Royal Family
Education in Great Britain
British culture
Public holidays in Great Britain
English cookery and meals
Panoramic view of American geography
US government
Political parties and elections
Main concepts of American education
The mass media
Patterns of the American family life
Sports in the USA
Leisure and cultural activities
 
Спецкурс 3. Business Correspondence
The structure and layout of business letters
Cover letters
Types of written communication (reports, memos, minutes, etc.)
Email
Incoterms (FOB, FAS,CIF, ExShip, etc.)
Inquiry letters
Offers and orders
Types of letters of credit (documentary, confirmed, irrevocable, etc).
Types of bills of exchange (sight drafts, time/term drafts,
promissory notes)
Claims and complaints
How to write a CV (Resume)
Social events letter
Endorsement letter for a new product
Recruitment. Letters of application
15. Golden rules of Business Correspondence
 
Спецкурс 4. Contracts
The standard contract, its clauses and contents.
Terms of payment
Methods of payment
Packing and marking
Insurance of goods
Claims and sanctions
Banking documents. Payment orders.
Invoicing
Types of credit. Collateral.
Documentary collection
Shipping documentation
Payment orders.
Accounting and settlement of accounts
14. Methods of payment
 
Спецкурс 5. Negotiations and presentations
Ways to ensure free flow of information. Communication breakdowns.
Qualities of a good communicator.
Making contact.
Presentations: stages, structure, preparation, presentation techniques.
Ways to make a presentation successful
Arranging a meeting: the role of a chairperson, importance of agenda,
minutes-taking, voting.
The sales meeting. Closing the sale
Negotiations: negotiating rules, stages of a negotiation, making concessions, negotiating vocabulary.
Ten rules for successful negotiations
Preparation for the negotiations
Types of negotiations
Language of negotiations: examples and practice (role plays, case studies)
Cross-cultural negotiations
Rules of successful cross-cultural communication
 
Спецкурс 6. FINANCE
Financial statements
Raising finance
Market movements
Stock markets
Capital structure and Cost of Capital.
Voluntary and Compulsory Liquidation.
Financial management. Ratio Analysis.
Public finance. Budget organization and budget process
Fiscal management and fiscal policy. Balance of payments.
Central banking systems in Russia, Great Britain, the USA.
The London Stock Exchange. The New York Stock Exchange
Investment activity. Types of investment
Taxation
Accounting Concepts, Principles and Methods.
14. Performing an Audit.
 
Спецкурс 7. Advertising and Marketing
1. Definition of advertising. Types of advertising.
2. Advertising media. Advertising pyramid.
3. Message strategies.
4. Methods of advertising.
5. Stages of making an advertisement.
6. Developing an advertising campaign
7. Market research.
8. Data collection methods.
9. Marketing mix and product positioning.
10. Pricing models, USP, types of discount.
11. Market analysis and market position.
12. Market objectives and market segmentation.
13. Marketing strategies, Boston matrix.
14. Main ideas of brand management.
15. Main concepts of branding.
 
Спецкурс 8. Strategic Management
General approaches to strategic management
Six Sigma as a quality management methodology
Strategy: formulation, implementation, evaluation
Levels of management
Motivation theory
SWOT Analysis
Scientific management
SM analysis. Five forces model. Competitor Analysis
New management styles
Japanese challenge
Value chain theory
What makes a great manager.
Balanced scorecard
The GE/McKinsey Matrix. Core Competence.
Growth and portfolio theory
Limitations of strategic management
 
Спецкурс 9. Business Law
Business and government relations.
Legal aspects of entrepreneurship.
Business ethics.
Activity of law firms.
Business licensing.
Franchising.
Debt recovery.
Employee rights.
Fraud in business.
Disputes and litigation.
Intellectual property law.
Environmental law.
Logo copyrights.
Money laundering.
 
Спецкурс 10. Basics of translation
Language and culture
Decoding and recording
Problems of equivalence
Translation of idioms
Gisting
Transpositioning
Types of transformation
The choice of synonyms in translation.
Metaphor and metonymy
Stylistic devices in translation
Translation of proper names
Lexical difficulties in translation
Assimilation of loan-words
Types of context
Business terms.
 
 
 
 
 
 

 

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